At Virginia Tech Services (VTS), the overarching brand for all university affiliated bookstores, on-campus Clinique, and on-campus Starbucks, I was responsible for the creation of retail fliers, social media promotion, and marketing email designs. 

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VTS design standards were considered to be very liberal. The design concepts were intended to invoke "Hokie Pride" and inspire the consumer to respond to the call to action. 

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A VTS designer is encouraged to be creative with their work and is instructed to moreover create aesthetically pleasing designs. 

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In addition to Virginia Tech Services' brand, the on-campus Clinique kiosk and Starbucks also relied on the VTS Marketing Department for their specific design needs. 

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Although on-campus Starbucks's needs were suggested to mirror the VTS liberal design fundamentals, the on-campus Clinique typically required consistent branding. 

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In order to follow traditional Clinique branding guidelines, it was imperative to use consistent  fonts as well as complimentary colors relating to the product being designed for.